In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and other truths regarding modern-day B2B advertising. We talk about how the purchasing journey is now completely fragmented and the way that area building can help marketing professionals retake control of the discovery and also ne… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, as well as other realities regarding modern B2B advertising and marketing. We review just how the purchasing journey is now entirely fragmented as well as the way that community structure can assist marketing professionals retake … Read More